Monthly Archives: November 2016

5. Profit Margins

Profit Margin is the percentage of each sale that you get to keep after you have paid the necessary expenses to provide your goods or services. You have 2 profit margins: Your gross profit margin is the % you have … Continue reading

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4.Increase # of Transactions

How many times does your customer buy from you? Maybe you are a realtor and most clients will only buy/sell with you once in 10 years, or you own a service business where you only see customers twice a year. … Continue reading

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3. Average $ Sales

The average dollar amount per sale should be calculated based on the number of sales transaction in the previous 3 months, 6 months, or 12 months. It could be as low as $5-10 for a retail store, or $30,000 for … Continue reading

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2. Increase Conversions

Conversion Rate refers to the percentage of people who make a purchase (they convert from prospect to customer/client). For example, if 20 people walk through a store on a given day and 5 buy something, that store’s conversion rate is … Continue reading

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WANTED: speaking engagements with civic

WANTED: speaking engagements with civic and business groups. Need a dynamic speaker for a conference or luncheon? Contact me http://ow.ly/i/oZT6D

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1. Lead Generation

The best lead generator by far is always going to be current happy customers. So before we go further, make sure that you are providing the kind of service and/or goods that people want to come back over and over … Continue reading

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Multiply Profits By Focusing on 5 Areas

There are only five areas you need to act on to grow a business. That’s right, only five. And you need to do them simultaneously. This basic formula is available all over the internet, but there are tons of business … Continue reading

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