Marketing Tip of the Week: YouTube for Business, Part 2

youtube4Don’t let the first video be intimidating. A good quality cellphone, video camera or tablet will provide decent picture quality. My personal “must haves” are simple: 1)a tripod to hold the camera still, 2) a decent quality recording device (I like to use an ipad personally because the person manning the camera has a large screen to view), 3) a decent microphone, either lapel based or free standing, that connects to your camera device for sound quality, 4) a basic video editing program such as Windows Movie Maker (which is often pre-loaded on Windows based PCs).  Next, I highly recommend a script for your video rather than winging it. You don’t necessarily have to memorize word for word what you will say, but notes go a long way to keep you focused and make sure everything you want to convey in a short (3-5 mins max), entertaining way get covered. PLUS Youtube SEO is best when a transcript is included of what is said in the video, so a script can be downloaded and help search engines find your content easier. Need help? Charlene@seamlesscoach.com

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This entry was posted in branding, Business, Business Coach, Executive Coach, Georgia, googleplus, Imagination, internet, introduction, marketing, networking, sales, Savannah, search engine, SEO, small business, social media, Uncategorized, youtube and tagged , , , , , , , , . Bookmark the permalink.

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