Who’s on Facebook? While there is a lot of talk of teens and twenties stepping away from Facebook, there’s still a huge number of new users and daily users in the 30 – 60 age range. This goes across all genders, income levels, and regions of the US and the world. One of my favorite things about marketing with Facebook is that you can target your advertising dollars to ONLY the audience that you will get the biggest bang for your buck – who is YOUR target audience? In other words, picture the person you consider your BEST customer. Are they male or female? How old are they? What are their interests? What is their household income? When you can get that detailed, it makes a big difference on the return you will get on your marketing dollars. And when it comes to paid advertising, Facebook is still a bargain compared to your other options. So, for the next 6 weeks we will look at Facebook for marketing your small business.
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