Your introduction needs to be about your potential customer, not about you. They want to know, “What benefit will I get from choosing you over your competitor?” Survey your customers to see what THEY say is the reason they do business with you. If you haven’t already, select 5-10 people to have coffee with and ask them about it. Then use those points as the heart of your intro. Don’t overuse key phrases like “great customer service” – tell them why your customer service is amazing! What do you do differently that your customers say makes the difference? What do you offer that means a lot to them? It doesn’t have to be different from the competition; sometimes it just means telling people you do it. Do you offer a peace of mind warranty? Loyalty rewards or discounts? Referral incentives? Lots of businesses do, but perhaps yours is the reason your customers come back.