Promotional products (items specially printed with your business logo and contact info) are great for boosting awareness of your company, but you want to get the biggest bang for your buck – and the cheapest thing may not be the best thing. Select items that compliment your products or services, create positive buzz, and that people will hang onto a while. For example, a good quality Bic™ Clic pen might cost a few pennies more, but your customers will like writing with it and keep it around; pencils might be cheaper, but will people use them as often? The goal is to select items that people will USE and KEEP so that it becomes a constant reminder of you and your business. Rewards keytags are an excellent option if you offer incentives for multiple purchases; so are desk accessories. Try purchasing a small quantity and see how people respond.