Blogging – Get your business higher in rankings on search engines for the topics, products, or services that are your specialty. Blogging (short, online articles) is the modern version of the advice column in the newspaper, or the magazine article of today. Having an active, interesting, and well written blog is the next best thing to publishing a book with regard to putting yourself out there as the expert. Not much of a writer? Modern speech recognition software makes it possible for you to SAY it and the computer will WRITE it and catch most of your grammar or spelling errors. Don’t worry about being polished and perfect. In fact, some people prefer the authenticity of a little rougher writing style. Try this – make a list of 5-10 topics related to your business that are your specialty. Write a short (350 – 500 words) article for each and have 2-3 friends read it for input. Then post it on your social media. See what happens!