Want to figure out if your current marketing is worth the time and money you’ve put into it? It’s easy: “How did you hear about us?” Ask every new customer that comes in your door what got them to your door. You might be surprised at the answers. Many times we start our business with little to no marketing or advertising knowledge and end up with the “Spaghetti Method” – throw a bunch of stuff on the wall and see what sticks! This can waste a huge amount of your marketing dollars. When you learn how to test and measure the effectiveness of your marketing, you can make better decisions on what to keep and what to stop. Asking “How did you hear about us?” is a fast, friendly, and free way to start doing that.